Can LinkedIn Build Your Business?
Right up front I will admit that this article will not answer the question the title poses. But you will learn more about this business networking Web site if you keep reading. I’ve been on LinkedIn...
View ArticleReturn To Creativity
Admit it. You lose contact with your ability to be creative sometimes. Or, maybe you think you’re not the creative type. Truth is – everyone’s creative. Truth is – everyone sometimes gets stuck...
View ArticleWhat Does Quality Web Copy Mean Today?
The days when web copy, especially SEO copy, could focus merely on getting higher rankings from search engines are over. The game has shifted from high page ranking to actually getting found. For...
View ArticleDebunking Great Myths of Selling
Selling is hard enough, but we make it much harder by believing sales myths. Here are a few sales ideas I’ve heard expressed many times. I’d argue each is a dangerous myth that you should avoid. Myth...
View ArticleTwo business limericks for fun
There once was a writing project from hell, You can imagine, it didn’t go well, The client was upset, I, the writer, had regret, Do I hear music or is that my death knell? E-mail, e-letters and e-zines...
View ArticleAvoid the Click, Click, Clicks
Are you struggling to write highly effective content for your website? Go easy on blaming yourself. Writing for the web is very different than writing for print. Web writing has to be different because...
View ArticleThe SEO Rap
Design the code right – the real trick to SEO. Smart and accurate. Fun way to end a Monday afternoon. Enjoy.
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Corporate Comics
Phil Poirier of Poirier Design Studios sent me a few of his clever corporate comics to post here. I’ll post a comic each Monday for the next 4 weeks. In addition to creating the comic strip, Phil...
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Getting By “On the Cheap” Can Cost You
I visit a lot of websites. Many of them represent small businesses. And what I see resembles those TV commercials for car dealers featuring the dealership’s owners and employees: a lot of puffery about...
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